A Success Story with Amplify Alliance Australia - Previously Jobs Australia

Driving Forces Behind the Decision

Amplify Alliance Australia's decision to implement Causeis Launchpad ® was rooted in addressing several key objectives and challenges.

Speaking with Brit Steers, Digital Marketing and Communications Coordinator at Amplify Alliance Australia;

Our existing database was severely outdated and poorly managed, significantly hindering our ability to effectively segment data. This limitation was a major setback for our association, as data segmentation is crucial for targeted marketing and member engagement strategies.

Additionally, we were grappling with the inefficiencies of using around five separate, non-integrated systems. This lack of integration resulted in countless hours spent on manual updates, a process that was not only time-consuming but also prone to errors.

In their search for a solution, Amplify Alliance Australia had prioritised finding a system that could seamlessly integrate their various data sources, offer robust data segmentation capabilities, and introduce a high degree of automation to reduce manual labour.

Amplify Alliance Australia had also wanted to ensure that the database they chose was suitable for company memberships, rather than just individual.

Causeis Launchpad ® emerged as the standout choice for several reasons.

Firstly, it offered an advanced level of integration that promised to consolidate our systems into a single, cohesive platform. This integration was key to streamlining our operations and improving efficiency.

Secondly, Causeis Launchpad's sophisticated data segmentation tools were exactly what we needed to enhance our marketing and member engagement efforts.

Finally, the automation features of Causeis Launchpad were a game-changer for us, promising to significantly reduce manual workloads and improve accuracy.

Amplify Alliance Australia aimed to seamlessly integrate disparate systems, enhance data segmentation capabilities, and introduce automation to reduce manual workloads.

Causeis Launchpad stood out for its advanced integration, robust data segmentation tools, and automation features, aligning perfectly with Amplify Alliance Australia's objectives.

Flattening the Learning Curve and Lessons Learned

Reflecting on the implementation process, Amplify Alliance Australia identified valuable lessons that could benefit others embarking on similar journeys – particularly with regards to system adoption.

A key strategy employed early was to ensure that all impacted teams dedicated sufficient time to learning the ropes of the new system and were encouraged to ask the necessary questions.

Amplify Alliance Australia had identified that it was crucial to address potential issues during the implementation phase, as questions and concerns that were not raised at this stage would surface later, complicating the process, spoke Brit;

This situation often stemmed from a lack of awareness about what to inquire about, highlighting the importance of thorough system exploration and testing by teams.

By deeply engaging with the system, teams could identify relevant questions, leading to a more effective and comprehensive implementation process.

To further combat this issue, comprehensive demonstration videos tailored to each team's requirements were created, accompanied by in-person training sessions and practical hands-on exercises throughout the Launchpad implementation project.

Additionally, 'how-to' documentation, prepared specifically for Amplify Alliance Australia’s system configuration, was created to serve as a reference for staff post-implementation.

These proactive measures helped mitigate challenges associated with learning curves and resistance to change, ensuring a seamless transition to the new platform.

Future Growth

Looking ahead, Causeis Launchpad ® is poised to contribute significantly to Amplify Alliance Australia's long-term growth and success in many ways, including:

• Member Self-Service: The new portal's ease of use, as evidenced by the successful onboarding of new members even in typically slow months like December, indicates a positive impact on Amplify Alliance Australia’s member experience moving forward. Members now can independently update their contact details, saving considerable time for both members and staff.
• Streamlined Operations: The automation of emails and member onboarding processes has significantly streamlined Amplify Alliance Australia’s operations and ensured timely, effective communications. This efficiency not only improves staff productivity but also enhances the overall effectiveness of the association.
• Enhanced Data Management: The introduction of staff dashboard within Launchpad, along with improved reporting and data segmentation, has transformed Amplify Alliance Australia’s approach to data management. This will allow for more targeted marketing and member engagement strategies, which are essential for growth and success in today's data-driven environment.
• System Integration: Previously, Amplify Alliance Australia relied on five main systems (including a CMS, CRM, MailChimp, Eventbrite, and Xero) that did not integrate or speak to each other. Now, with integrated systems, Amplify Alliance Australia have eliminated the need for external hosts like Eventbrite, as all events are managed within Launchpad. This integration has also simplified the measurement of analytics, which previously required manual collation.
• Financial Efficiency: The generation of manual invoices, once a common task, is now minimal thanks to automated processes like pro-rata billing.
• Advanced Segmentation: With the assistance of Causeis, Amplify Alliance Australia have successfully set up detailed segmentation groups based on services provided, programs, contact roles, locations, etc.
• Data Importing: Using the iMIS Data Management Suite, importing data has proven extremely beneficial and efficient.
• New Features: The introduction of an online jobs board, member mapping directory, and a resource and video library has added significantly to Amplify Alliance Australia’s member value proposition, contributing to the association's attractiveness and competitiveness. These new features have also helped to create new streams of non-dues revenue for Amplify Alliance Australia.

Conclusion

In conclusion, the successful implementation of Causeis Launchpad ® represents a significant milestone in Amplify Alliance Australia's digital transformation journey.

By addressing their critical challenges, leveraging best-in-class solutions, and ensuring the strategic allocation of resources, Amplify Alliance Australia has positioned itself for sustainable growth and continued impact in serving its members and industry.

Causeis Launchpad powered by iMIS ® stands as a testament to the power of technology in driving positive change within the association space.